Western Bulldogs ASICS AFLW 2026 Pride Guernsey - Adult

EXCLUSIVE TO THE BULLDOGS SHOP. LIMITED EDITION, AVALABLE ONLINE AND IN STORE. 

Western Bulldogs ASICS AFLW 2026 AFLW Pride Guernsey

Designed by Chelsea Adamson (She/They), a proud Wotjobaluk and LGBTQIA+ woman from Wergaia country.

This design is inspired by Rainbow Mob and celebrating the intersection of First Nations and LGBTQIA+ identities.

Each hoop is wonky in a unique way. This is a representation of the different journeys taken to coming out and it not being linear experience.

Key Design Elements:

• Traditional art styles using LGBTQIA+ colours
• Traditional symbols meaning person, woman and man
• Using the most recognisable form of Indigenous artwork. In Victoria, linework is most commonly used
• The use of symbols representing meeting place
• Waterways connecting the meeting places representing a deep connection to country 

Key performance Features:

• Regular Fit: Comfortable both on and off the field
• Ergonomically Designed Neckline
• Ergonomically Curved Side Panels
• Fully Sublimated Design 
• Sublimated AFLW & Sponsor Logos
• Sublimated AFLW Replica Locker Label
• Official AFL Heat Transfer Neck Label

Why Pride and Rainbow Mob?

This is a representation of awareness for mental health and wellbeing for all LGBTQIA+ community and First Nations people.