Licensing Essentials

Show your team spirit by attaching our bag tag to any school bag! Details: AFL Team Design Rubber Bag Tag Team logo design Rubber material Adjustable strap Identification card slot Size: 6.5cm W x...

Not all stubby cooler need to be the same, try our AFL Team fluffy can cooler! Featuring a soft fur cover, neoprene and a glued base. Decorated with the patched on team logo. Details:  Western...

Every kitchen needs this, perfect for every day use! Cotton Tea TowelSize: 40cm x 60cm

Compact design fits perfectly in your glovebox or handbag. Red, White & Blue pattern panel design with club logos and protective sleeve. Length 60cm 17cm Black Metal Shaft

Versatile lunch cooler bag! Two separate insulated sections. Comes with shoulder strap. Western Bulldogs zipper toggles.

Enjoy quality playtime at the beach with this inflatable beach ball. Perfect for fun in the sun and will keep you entertained this summer season. Approx. 47.5cm Diameter Ball

*Not available Online, Purchasable on Game Day and In-Store Only* Mark a historic club milestone as Tom Liberatore celebrates 250 AFL Games. A warrior in every sense, Libba’s milestone marks over a...

*Not available Online, Purchasable on Game Day and In-Store Only* Mark a historic club milestone as Marcus Bontempelli celebrates 250th AFL Games. A leader on and off the field, Bont’s milestone...

Mark a historic club milestone as Marcus Bontempelli celebrates 250th AFL Games. A leader on and off the field, Bont’s milestone marks over a decade of passion and loyalty in the red, white, and blue...

New design for AFLW Season 7. Show your pride and keep your drink cool with this great new stubby holder.  Neoprene Full bottom can cooler   This product is available in-store and online. Please...

Celebrate 100 Years in the VFL/AFL: Western Bulldogs 100yr Oxygen Drink Bottle A water bottle made for the athlete on the go. Keep yourself hydrated with our Western Bulldogs Sports Water Bottle so...