Western Bulldogs 2026 First Nations Guernsey
The Western Bulldogs’ 2026 First Nations guernsey was designed by Joey Chatfield-Berg on Gunditjmara and Kirrae Whurrong Country in Victoria’s Western District and is dedicated to his grandparents, Henrietta and Norris Clarke, whom he regards as his heroes. Across the shoulders sit two spiritual figures: the left represents his late grandparents, while the right honours his Ancestors and Elders, symbolising deep respect and connection to Country and culture.
The upper sections of the guernsey draw strongly on traditional and environmental elements. A blue patterned panel represents Parrying shields, symbolically protecting players on game day, while the red panel reflects the region’s volcanic landscape, with mountain forms referencing ancient eruptions that shaped waterways and lakes. A white panel acknowledges the Club’s 10-year Premiership anniversary through 10 footprints, with grey tones signifying people from all walks of life coming together on a shared journey.
The lower half of the design honours Gunditjmara and Kirrae Whurrong cultural heritage and innovation. Dark blue panels, eel motifs and grey rock formations reference stone artefacts, basalt stone huts and the sophisticated aquaculture systems used to harvest eels - an essential food source. A final coastal panel depicts midden sites, with symbols representing community gatherings, traditional cooking methods, and coastal food sources. A subtle image of the 2016 Premiership Cup is also hidden within the design.
On the back of the guernsey, U-shaped figures represent everyone connected to the Western Bulldogs - players, supporters, staff, coaches and partners - with four dots symbolising the four quarters of a match and the expectation of full effort, respect and commitment. Grey footprints again emphasise unity and solidarity, while red and white protective lines draw from shield and artefact patterns, reinforcing themes of protection, strength and collective identity.
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