When you shop with the Bulldogs Shop you are buying directly from the Western Bulldogs Football Club, and ensuring all proceeds get invested back into the club you love. The Shop is fully owned and operated by club. The Bulldogs Shop work hard to ensure that you have the best experience instore and online as possible. Stocking the items we know you love, and introducing you to new favourites, we want every trip to the Bulldogs Shop to be the best.

  • All products sold online or in store are 100% official AFL licensed products and were helped developed by the club
  • Our friendly staff aim to provide excellent customer service and fast delivery times on all orders
  • The Bulldogs Shop is owned and operated by the Western Bulldogs. This means that our store can offer a member’s discount to all of our loyal members
  • Members discount is 10% off full priced items
  • Members discount excludes sale items, reduced product, special offers, limited edition products and memorabilia
  • If you find counterfeit products or are unsure if a product is licensed/ official, please report it to the store or AFL.

At the Bulldogs Shop we offer a wide range of products for every type of fan, whether you’re a hardcore red, white, and blue fan or just want something to wear to the games, we have you covered.

Western Bulldogs would like to acknowledge that we work on the land of the traditional custodians and pay our respects to Elders, past, present and emerging. We’d like to recognise that where we reside is of particular significance to the Woi-wurung and Boon wurrung language groups who hold strong ties to this area.