Celebrate 100 Years in the VFL/AFL: Western Bulldogs 100yr Pennant
The Bulldog symbol has been ingrained in the Club’s long history and though it has been visualised in many forms over the years, it epitomises the character and spirit of the Club, its players and supporters.
As part of the Club's 100th year in the VFL/AFL celebrations, a commemorative logo was unveiled to replace the existing logo for 2025. Bringing together designs across the Club's history, it will feature on AFL and AFLW playing guernseys, licensed products and the Club's digital platforms throughout the season.
Formally introduced in the 1920s, the ‘full bodied’ Bulldog appeared within the Club’s emblem for over half a century until the 1980s. Logos containing just the head of a Bulldog followed until the Club rebranded in 2015, reintroducing the dog within a contemporary shield.
Trofe
Trofe
Sherrin
Nick Auditore Represents
Licensing Essentials
