Western Bulldogs 100yr New Era Beanie

Celebrate 100 Years in the VFL/AFL: Western Bulldogs 100yr New Era Beanie

The New Era x Western Bulldogs 100yr VFL/AFL Beanie is the perfect addition to the 100 year range, celebrating the club's rich history. The beanie features the 2025 Commemorative logo prominently on the front cuff, marking the milestone in bold style. With its premium design and modern touches, this beanie is a must-have for any Bulldogs supporter looking to celebrate the club's century-long journey in the VFL/AFL.

• Knit Beanie with Pom
• Official Team Colours with Stripe Detailing
• Western Bulldogs Commemorative Logo Detailing on Front Cuff
• Metallic gold embroidered New Era Flag Logo on Left Side
• OSFM (one size fits most)

The Bulldog symbol has been ingrained in the Club’s long history and though it has been visualised in many forms over the years, it epitomises the character and spirit of the Club, its players and supporters.

As part of the Club's 100th year in the VFL/AFL celebrations, a commemorative logo was unveiled to replace the existing logo for 2025. Bringing together designs across the Club's history, it will feature on AFL and AFLW playing guernseys, licensed products and the Club's digital platforms throughout the season.

Formally introduced in the 1920s, the ‘full bodied’ Bulldog appeared within the Club’s emblem for over half a century until the 1980s. Logos containing just the head of a Bulldog followed until the Club rebranded in 2015, reintroducing the dog within a contemporary shield.