

Nick Auditore Represents
Western Bulldogs 100yr Mitchell & Ness Sons of the West Tee
Celebrate 100 Years in the VFL/AFL: Western Bulldogs 100yr Mitchell & Ness Logo History Tee
This shirt features 8 legendary past logos from the club’s rich history, showcasing the evolution of the team’s identity throughout the years. These iconic logos highlight the journey of the club, from its early Footscray roots to its current standing as the Western Bulldogs.
Among the logos featured are:
These logos not only represent the evolution of the club's brand but also encapsulate the different eras, teams, and fans who have contributed to the Bulldogs’ journey. The tee is a true celebration of the Western Bulldogs' legacy and the vibrant history in the VFL/AFL. It's a must-have for any passionate Bulldogs supporter, blending heritage with contemporary style!
The Bulldog symbol has been ingrained in the Club’s long history and though it has been visualised in many forms over the years, it epitomises the character and spirit of the Club, its players and supporters.
As part of the Club's 100th year in the VFL/AFL celebrations, a commemorative logo was unveiled to replace the existing logo for 2025. Bringing together designs across the Club's history, it will feature on AFL and AFLW playing guernseys, licensed products and the Club's digital platforms throughout the season.
Formally introduced in the 1920s, the ‘full bodied’ Bulldog appeared within the Club’s emblem for over half a century until the 1980s. Logos containing just the head of a Bulldog followed until the Club rebranded in 2015, reintroducing the dog within a contemporary shield.